In Praise of Pastrami

When we decided to open a butcher shop in St. Paul, I knew that we were going to have a pastrami sandwich on our menu. I also knew that this was going to be the most difficult sandwich to execute (cue dramatic music). Much has been written and said about the state of the humble pastrami sandwich here in Minnesota and there was no way we were going to head down that path.

I grew up on the East Coast and NY deli pastrami sandwiches were part of my upbringing. Sure, we weren’t going to be competing with Katz’s sandwich, but I wanted to offer something that would be evocative of the sandwiches of my youth. It took us over 6 months to get it right and we cut it so close to opening that I wasn’t sure that we would actually open the doors with our sandwich ready to go!

The first big decision we had to make was whether to use a wet brine versus dry rub. And here’s the thing: each brisket cures for a minimum of two weeks, which means each time you need to make an adjustment you have to wait a long time to see how your changes turned out. It’s a lot like navigating a giant cargo ship instead of driving a zippy little sports car. After a month and a half we knew that we wanted the dry cure—bigger, bolder flavors.

Once we’d settled on the cure it was on to the length of cure. Too short and the cure doesn’t penetrate the meat enough. Too long and you just have salted beef. Sixteen days ended up being the magical number. A side note: because we selected the dry rub, we have to flip our 100 pound batch of brisket everyday during those 16 days! I think Brisket Flipping is part of the CrossFit regimen, no?

Adding smoke turned out to be the easiest part of the recipe. Two hours luxuriating in the smoker is perfect for our pastrami. And sorry, we’re not going to tell you what kind of wood we use (that's a secret!). And of course, the last step is cooking. That time and methodology was also tricky to figure out and is another detail we're keeping under our hats for now.

Our pastrami sandwich is served very simply, on toasted rye bread that's custom-made to our specifications, with a little house-made brown mustard. These three simple ingredients mean we can't hide any mistakes. We'd love to hear your feedback! I know I'm biased, but if I could marry this sandwich, I think I would.

--Benjamin Roberts, Manager-In-Chief of both our Meat and Cheese Shops

A Vegetarian's Guide to the Cheese Shop // Part I

Meet Eliza, our cheese shops' resident vegetarian! She'll be showing you around the shop from an herbivore's point of view. This is the first in a multi-part series.

We’ve entered a new era of ethical eating here in Minneapolis. From Wise Acre’s locally-sourced produce, poultry, and meat to our friends at Red Table Meat Co. in Northeast Minneapolis, the Artisanal Meat Renaissance is upon us. Heck, we just opened a brand new nose-to-tail butcher shop in St. Paul! And while I am totally down with these conscientious consumption practices, I find my once thriving cohort of vegetarians quickly dwindling. So this blog post is for you, my fellow vegetable lovers. This is your Vegetarian’s Guide to the Cheese Shop.

As the sole vegetarian among a staff of carnivorous cheesemongers, I’ve come to learn a few tricks about eating at the France 44-St. Paul Cheese Shops. Though it may seem like we have many meat-filled treats, there is always a vegetarian-sized loophole.

1. Vegetarian Surprise With the recent renovation of our sandwich menu, you might have noticed that your go-to veggie sandwiches are now missing. Before you mourn their loss, recognize that this is an opportunity for you to get something totally crazy and new. Order a veggie surprise! From our sweet and spicy pepper onion relish to harissa to garlic pickles, there are lots of ingredients that you’ve probably never had before. Find new frontiers! Explore your palette! Order that veggie surprise!

2. You’re Not That Into Surprises? Well, the vegetarian sandwiches you loved (and a few new ones) are still available on the Unofficial Secret Vegetarian Menu. All you have to do is ask.

Classic Mozz Veg: Oozing with tomato-garlic confit goodness paired perfectly with some refreshing mozzarella and topped off with crunchy greens. I bet you miss this guy, but you know what? He’s still there. Our sandwich line is stocked with the ingredients, so you can order it anytime. Substitute the mozzarella with chèvre or brie depending on your mood.

RGC: This delicious sandwich is spread with creamy house-made roasted garlic chèvre (a.k.a. RGC), dusted with smoky paprika and banyuls, enhanced with caramelized onions, and completed with greens. YUM.

Pear Brie: Yep, I just coined a new sandwich. It's a combination of double-cream Fromage D’Affinois with lots of sweet and savory house-made pear mostarda, a drizzle of honey, and some greens. This is one of my favorite go-to sandwiches and it never disappoints. Try it on a baguette if you feel like getting fancy. [pictured at top]

3. Salad! A little known cheese shop fact--we make lots of awesome salads. Let us put our creative forces to good work and whip up something new and exciting for you! Just order a surprise salad, we’ll know what you mean.

4. The Untapped Land of the Deli Case It’s summertime and that means the deli case at our Minneapolis shop is bursting with lots of fresh fruits and vegetables. It’s the best season to be a vegetarian! Now is your chance to capitalize. Check out a few of my favorite items:

Polenta Cakes: These crisped, corn-based cakes are perfect warmed and topped with your favorite cheese, Mexican mole, or salsa. Garnish with cilantro if you’re really feeling fresh.

Snap Pea and Ginger Slaw: Refreshing AND beautiful. Enjoy it as a snack, down it is as a palette cleanser, eat it as a meal. Just make sure you eat it.

Strawberry Kale Salad: Strawberries, cashews, roasted red peppers, hearty kale massaged by hand. Does it get any better?

Song’s Pasta Salad: Tomatoes + Feta + Orzo Pasta + Dill X A hint of olive oil = One perfect summer pasta salad

Okay, have I convinced you yet? The cheese shop is practically a vegetarian’s mecca! Don’t let the meaty facade fool you. There is so much to enjoy. I haven’t even mentioned the bounty of delicious grocery items (hellooooo INNA Jam) or the sweet treats or that refreshing gazpacho. Stay tuned for future blogs posts from your favorite (and only) vegetarian cheesemonger.

--Eliza Summerlin